|5 Senses of Intuitive Strategy
Strategy is often thought of as a cerebral exercise, one of making choices and assigning resources. It is not. Strategy which is purely rational neglects the true complexity that is involved in crafting a strategic response in dynamic interaction with a changing context. Such strategy is much more of an intuitive process. The difficulty is that Intuitive Strategy is hard to do from the point of view of the conscious-rational mind because of the somewhat sub-conscious and supra-rational nature of intuition. You simply cannot think simultaneouslyof all the dots one needs to connect to craft intuitive strategy. So how can intuitive strategy be made simple? We suggest using the five senses of whole-person thinking. A process which aligns core identity with strategic planning by connecting strategic intent, which emerges out of a sense of ‘being in time and space’, with a ‘sense of what to do given the resources at hand’. Use your five intuitive senses to craft strategy. Here is how.
1. A Sense of Purpose
Ask yourself who you (or your corporation) are at your deepest most authentic core? Strategic intent, to be motivational and sustainable must flow from this sense of self.
2. A Sense of Focus
Ask yourself what you should be working on now, not because of deadlines, but because of who you are and what you are about. Focus is as much about saying ‘no’ to distraction as it is about saying yes to purpose.
3. A Sense of Direction
Ask yourself where you are headed with the ’cause’ which your purpose seeks to further. What will success look like in the medium term? Without a sense of direction the best ideas remain concepts with no momentum.
4. A Sense of Timing
Ask yourself what progress can and should be made in relation to the external and operating environment within which your work will be done. Is this ‘your time’, or are you either in preparation for a time to come or a reservoir of expert experience for something that has happened. How you relate to change determines how you position your value proposition.
5. A Sense of Competencies
Ask yourself what unique, needed and valuable resources or abilities you have or can mobilize to address the needs to which your purpose speak. Some of what you need you may need to develop or attract. Aim these at the needs that drive you.
Crafting Intuitive Strategy is a mental-emotional and often social process which is not achieved through a once off event or structured meeting. It must be viewed in the context of an ongoing way of being and sensing as part of a strategic discourse over time, where clarity and decisions are the result of learning and being comfortable with an often uncomfortable sense of ambiguity.
Marius Oosthuizen is the principle of CUSP Consulting (Pty) Ltd. and a faculty member and researcher at the Gordon Institute of Business Science. He teaches leadership, strategy and ethics, and heads up the Future of Business in SA Project
www.thecusp.co.za – Consultant
www.gibs.co.za – Faculty, Researcher