5 Senses for Intuitive Strategy

5 Senses of Intuitive Strategy

Strategy is often thought of as a cerebral exercise, one of making choices and assigning resources. It is not. Strategy which is purely rational neglects the true complexity that is involved in crafting a strategic response in dynamic interaction with a changing context. Such strategy is much more of an intuitive process. The difficulty is that Intuitive Strategy is hard to do from the point of view of the conscious-rational mind because of the somewhat sub-conscious and supra-rational nature of intuition. You simply cannot think simultaneouslyof all the dots one needs to connect to craft intuitive strategy. So how can intuitive strategy be made simple? We suggest using the five senses of whole-person thinking. A process which aligns core identity with strategic planning by connecting strategic intent, which emerges out of a sense of ‘being in time and space’, with a ‘sense of what to do given the resources at hand’. Use your five intuitive senses to craft strategy. Here is how.

1. A Sense of Purpose
Ask yourself who you (or your corporation) are at your deepest most authentic core? Strategic intent, to be motivational and sustainable must flow from this sense of self.

2. A Sense of Focus
Ask yourself what you should be working on now, not because of deadlines, but because of who you are and what you are about. Focus is as much about saying ‘no’ to distraction as it is about saying yes to purpose.

3. A Sense of Direction
Ask yourself where you are headed with the ’cause’ which your purpose seeks to further. What will success look like in the medium term? Without a sense of direction the best ideas remain concepts with no momentum.

4. A Sense of Timing
Ask yourself what progress can and should be made in relation to the external and operating environment within which your work will be done. Is this ‘your time’, or are you either in preparation for a time to come or a reservoir of expert experience for something that has happened. How you relate to change determines how you position your value proposition.

5. A Sense of Competencies
Ask yourself what unique, needed and valuable resources or abilities you have or can mobilize to address the needs to which your purpose speak. Some of what you need you may need to develop or attract. Aim these at the needs that drive you.

Crafting Intuitive Strategy is a mental-emotional and often social process which is not achieved through a once off event or structured meeting. It must be viewed in the context of an ongoing way of being and sensing as part of a strategic discourse over time, where clarity and decisions are the result of learning and being comfortable with an often uncomfortable sense of ambiguity.

Marius Oosthuizen is the principle of CUSP Consulting (Pty) Ltd. and a faculty member and researcher at the Gordon Institute of Business Science. He teaches leadership, strategy and ethics, and heads up the Future of Business in SA Project

www.thecusp.co.za – Consultant
www.gibs.co.za – Faculty, Researcher

Marius Oosthuizen
Programme Coordinator
Gordon Institute of Business Science

Main Tel: +27 11 771 4000
Direct Tel: +27 11 771 4378
E-mail: oosthuizenm@gibs.co.za
Web: www.gibs.co.za

Founded in 2000, the University of Pretoria’s Gordon Institute of Business Science (GIBS) is an internationally accredited business school, based in Johannesburg, South Africa’s economic hub. As the business school for business, we focus on general management in dynamic markets to significantly improve individual and organisational performance, primarily in the South African environment, through the provision of high quality business and management education. In May 2014 the annual UK Financial Times Executive Education rankings, a global benchmark for providers of executive education, once again ranked GIBS as the top South African and African business school. This is the 11th year running that GIBS has been ranked among the top business schools worldwide. In October 2014 the GIBS MBA was ranked among the top 100 business schools globally in the prestigious Financial Times Executive MBA Rankings. GIBS is the only business school in Africa to appear in this ranking.

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